Transcription: A lot of viewers right now are probably panicking because they're looking at XML going, oh goodness, it's not structured. We've got a problem. I can't impose rules on people who are developing content. Well, that's not necessarily true. You can impose rules on your XML structure. And we're going to get into that. But before we do that, let's look at structured data in an element in an area that you are probably already familiar with, and that is of databases. And the reason we're going to go and talk about databases is to relate that to how XML structure works as well. you
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